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Active Trail

Marketing Email Messaging Secure OAuth

Reach people by email, SMS, WhatsApp and push from one place — and let your assistant build the audience, run the automation and report back

What it does

Active Trail actions

217 actions

Ask in plain language — Praxivara picks the right Active Trail action, runs it, and confirms anything sensitive first.

List 2waysms getreplies

Get inbound SMS replies received on the account's virtual numbers in Active Trail.

Create a new content category

Create a new content category in Active Trail.

Delete a content category

Delete a content category in Active Trail.

Get one content category by id

Get one content category by id in Active Trail.

List account balance

Get the account's remaining email and SMS credit balance in Active Trail.

List the account's contact field definitions

List the account's contact field definitions, optionally filtered by field type in Active Trail.

List account content categories

List the account's content categories used to file email campaigns and templates in Active Trail.

Get the account-level executive summary report

Get the account-level executive summary report in Active Trail.

List account executive report contact growth

Get daily active/inactive contact growth statistics over a date range in Active Trail.

List account integration data ActiveCommerce

Get the account's ActiveCommerce integration configuration data in Active Trail.

List account merge

Check whether the account has pending contact merge conflicts awaiting resolution in Active Trail.

List the account's email sending profiles

List the account's email sending profiles (the From addresses you may send from) in Active Trail.

List the account's SMS sending profiles

List the account's SMS sending profiles (the numbers/sender names you may send from) in Active Trail.

Update account content categories

Update a content category's name, display order, or default flag in Active Trail.

List activity

List contact activities across the account over a time window in Active Trail.

Get email campaign statistics for one automation

Get email campaign statistics for one automation in Active Trail.

Get push-notification statistics for one automation

Get push-notification statistics for one automation in Active Trail.

Get SMS campaign statistics for one automation

Get SMS campaign statistics for one automation in Active Trail.

Get WhatsApp campaign statistics for one automation

Get WhatsApp campaign statistics for one automation in Active Trail.

List contacts who completed an automation

List contacts who completed an automation in Active Trail.

List contacts who started an automation

List contacts who started an automation in Active Trail.

List every contact that started an automation

List every contact that started an automation, with each step they reached in Active Trail.

List automation reports automation queue

List contacts who entered an automation but have not finished it in Active Trail.

Get a summary report for one automation

Get a summary report for one automation in Active Trail.

SMS campaign summaries in an automation

Get per-SMS-campaign summary reports within an automation in Active Trail.

List automation reports summary report

Get per-email-campaign summary reports within an automation in Active Trail.

Create automations test

Send test messages from an automation to specified emails and phone numbers in Active Trail.

Delete one or several automations

Delete one or several automations in Active Trail.

Get an automation's full information by id

Get an automation's full information by id in Active Trail.

Get one A/B split step's configuration

Get one A/B split step's configuration in Active Trail.

Get report details for one automation step

Get report details for one automation step in Active Trail.

Get one 'update contact' step's configuration

Get one 'update contact' step's configuration in Active Trail.

Get one email step's configuration

Get one email step's configuration in Active Trail.

Get one 'notify someone' step's configuration

Get one 'notify someone' step's configuration in Active Trail.

Get one push-notification step's configuration

Get one push-notification step's configuration in Active Trail.

Get one SMS step's configuration

Get one SMS step's configuration in Active Trail.

Get one social step's configuration

Get one social step's configuration in Active Trail.

Get one automations step

Get one automation step's information, whatever its type in Active Trail.

Get one automations whats app campaign step

Get one WhatsApp step's configuration in an automation in Active Trail.

List the account's automations

List the account's automations (workflows) in Active Trail.

List automations activation

Get whether an automation is currently published/active in Active Trail.

List automations chart data

Get the JSON describing the automation flow's visual layout, excluding step data in Active Trail.

List automations date event trigger data

Get the trigger configuration of a date-based ('contact celebrates a date') automation in Active Trail.

List automations design

Get the automation flow layout together with its step data in Active Trail.

Get an automation's settings, excluding its steps

Get an automation's settings, excluding its steps in Active Trail.

List all 'send email' steps in an automation

List all 'send email' steps in an automation in Active Trail.

Get the automation's step flow with start counts

Get the automation's step flow with start counts in Active Trail.

List automations get update actions

List the contact-update action types available inside automations in Active Trail.

List all 'send SMS' steps in an automation

List all 'send SMS' steps in an automation in Active Trail.

Get an automation's start-trigger information

Get an automation's start-trigger information in Active Trail.

Activate or deactivate an automation

Activate or deactivate an automation in Active Trail.

Update an automation's settings

Update an automation's settings (name, re-entry rules, reporting) in Active Trail.

Update an email-sending step inside an automation

Update an email-sending step inside an automation in Active Trail.

Update an SMS-sending step inside an automation

Update an SMS-sending step inside an automation in Active Trail.

List all available automation start-trigger types

List all available automation start-trigger types in Active Trail.

Get the overview report for one campaign

Get the overview report for one campaign in Active Trail.

Get who clicked one specific link in a campaign

Get who clicked one specific link in a campaign in Active Trail.

Get a full performance report across campaigns

Get a full performance report across campaigns: send date, opens, clicks, CTO, bounces, unsubscribes, complaints in Active Trail.

List a campaign's bounces filtered by bounce type

List a campaign's bounces filtered by bounce type in Active Trail.

List campaign reports bounces

Get a campaign's bounces with counts per receiving domain in Active Trail.

Get browser/email-client statistics for a campaign

Get browser/email-client statistics for a campaign in Active Trail.

Get the per-link click report for one campaign

Get the per-link click report for one campaign in Active Trail.

List contacts who marked a campaign as spam

List contacts who marked a campaign as spam in Active Trail.

List campaign reports domains

Get a campaign's overview statistics broken down per recipient domain in Active Trail.

Get all contact activity on one campaign

Get all contact activity on one campaign in Active Trail.

List contacts who opened a campaign

List contacts who opened a campaign, optionally limited to one group in Active Trail.

List the contacts a campaign was sent to

List the contacts a campaign was sent to, optionally limited to one group in Active Trail.

List contacts who did NOT open a campaign

List contacts who did NOT open a campaign in Active Trail.

List contacts who unsubscribed via one campaign

List contacts who unsubscribed via one campaign in Active Trail.

Delete an email campaign

Delete an email campaign in Active Trail.

Get one email campaign by id

Get one email campaign by id in Active Trail.

List campaigns

List the account's email campaigns, filtered by mailing list, category, name, send type and date in Active Trail.

Get a campaign's HTML content and rendering options

Get a campaign's HTML content and rendering options in Active Trail.

List campaigns details

Get a campaign's name, subject, sender profile, category and preheader in Active Trail.

Get a campaign's send schedule

Get a campaign's send schedule in Active Trail.

List campaigns segment

Get a campaign's target groups and sending restrictions in Active Trail.

List campaigns that have already been sent

List campaigns that have already been sent in Active Trail.

Get which saved template a campaign uses

Get which saved template a campaign uses in Active Trail.

Update campaigns

Update a whole draft campaign (details, design, template, A/B settings) in one call in Active Trail.

Update campaigns design

Update a draft campaign's HTML/text content and rendering options in Active Trail.

Update campaigns details

Update a draft campaign's name, subject, sender profile, analytics and category in Active Trail.

Schedule or send a draft campaign

Schedule or send a draft campaign in Active Trail.

Update campaigns segment

Set a draft campaign's target groups and sending restrictions in Active Trail.

Point a draft campaign at a saved template

Point a draft campaign at a saved template in Active Trail.

Record a shopping cart

Record a shopping cart (typically for abandoned-cart automations) in Active Trail.

Record a new e-commerce order against a contact

Record a new e-commerce order against a contact in Active Trail.

Get an e-commerce order by id

Get an e-commerce order by id in Active Trail.

Get the field schema for commerce orders

Get the field schema for commerce orders in Active Trail.

Update an existing e-commerce order

Update an existing e-commerce order in Active Trail.

Delete contact

Delete a contact identified by your external id and name in Active Trail.

Update contact

Update a contact identified by your external id and name in Active Trail.

Create a new contact on the account

Create a new contact on the account in Active Trail.

Bulk-import contacts into a group

Bulk-import contacts into a group (and optionally a mailing list) in Active Trail.

Delete a contact from the account

Delete a contact from the account in Active Trail.

Delete/dismiss a merge conflict without resolving it

Delete/dismiss a merge conflict without resolving it in Active Trail.

Get one contact's full details by contact id

Get one contact's full details by contact id in Active Trail.

Get the details of one merge conflict

Get the details of one merge conflict in Active Trail.

Get one contacts statistics campaign

Get one contact's engagement statistics for one email campaign in Active Trail.

One contact's stats for a transactional email

Get one contact's statistics for one email operational (transactional) message in Active Trail.

One contact's stats for a transactional SMS

Get one contact's statistics for one SMS operational message in Active Trail.

List contacts

List the account's contacts, filterable by subscription status, search term and last-updated date range in Active Trail.

List contacts activity

Get a contact's activity (opens, clicks, etc.) across every email sent to them in Active Trail.

Get a contact's bounce history

Get a contact's bounce history in Active Trail.

List contacts get

List contacts that have an external id and name mapped in Active Trail.

List contacts get with SMS state

List contacts the same way as /api/contacts but with each contact's SMS subscription state included in Active Trail.

List the groups a contact belongs to

List the groups a contact belongs to in Active Trail.

List the mailing lists a contact belongs to

List the mailing lists a contact belongs to in Active Trail.

List contacts merges

List contacts currently in a merge conflict, filterable by conflict state and date in Active Trail.

List contacts subscription all contacts

List all contacts with their subscription status and the source that set it in Active Trail.

List contacts subscription customers status

Get aggregate counts of contacts by subscription status over a date range in Active Trail.

List contacts subscription subscribers

List all subscribed contacts with the source of the subscription in Active Trail.

List contacts subscription unsubscribers

List all unsubscribed contacts with the source of the unsubscribe in Active Trail.

List all contacts who have opted out of SMS

List all contacts who have opted out of SMS in Active Trail.

Update an existing contact's details

Update an existing contact's details in Active Trail.

Resolve a pending contact merge conflict

Resolve a pending contact merge conflict in Active Trail.

Get

Look up a contact by your own external id plus external name in Active Trail.

Find contacts by email and/or SMS number

Find contacts by email and/or SMS number in Active Trail.

Add contacts to a group by external id and name

Add contacts to a group by external id and name in Active Trail.

Create a new contact group

Create a new contact group in Active Trail.

Create groups members

Add a contact to a group, creating the contact if needed, and optionally trigger a campaign to them in Active Trail.

Delete a group

Delete a group in Active Trail.

Remove a contact from a group

Remove a contact from a group in Active Trail.

Get one group's details by id

Get one group's details by id in Active Trail.

List the account's contact groups

List the account's contact groups in Active Trail.

List groups events

List events on a group (contacts added, removed, etc.) filtered by event type and date ranges in Active Trail.

List groups members

List the contacts in a group, filterable by status, search term and date in Active Trail.

Update a group

Update a group (rename it) in Active Trail.

Create import

Bulk-import contacts carrying your own external ids into a group in Active Trail.

List the account's landing pages

List the account's landing pages in Active Trail.

Create a new mailing list

Create a new mailing list in Active Trail.

Create mailing list by mailing list id

Add contacts to a mailing list by external id and name in Active Trail.

Create mailing list members

Add a contact to a mailing list and to one or more groups in Active Trail.

Delete a mailing list

Delete a mailing list in Active Trail.

Remove a contact from a mailing list

Remove a contact from a mailing list in Active Trail.

Get one mailing list by id

Get one mailing list by id in Active Trail.

List the account's mailing lists

List the account's mailing lists in Active Trail.

List the contacts in a mailing list

List the contacts in a mailing list in Active Trail.

Create mapping

Attach your own external id and name to an existing unmapped contact in Active Trail.

Create operational message

Send a transactional email to contacts addressed by your own external ids in Active Trail.

Create operational SMS message

Send a transactional SMS to contacts addressed by your own external ids in Active Trail.

Send a transactional email to existing contacts

Send a transactional email to existing contacts, with per-recipient placeholder substitution in Active Trail.

Create operational message message

Send a transactional email to a list of raw email addresses, with per-recipient placeholder substitution in Active Trail.

List operational message classification

List the classification labels available for tagging operational (transactional) messages in Active Trail.

List the account's push-notification campaigns

List the account's push-notification campaigns in Active Trail.

Get the overview report for one push campaign

Get the overview report for one push campaign in Active Trail.

List push-notification campaign reports

List push-notification campaign reports in Active Trail.

List the recipients who received a push campaign

List the recipients who received a push campaign in Active Trail.

List the recipients a push campaign failed to reach

List the recipients a push campaign failed to reach in Active Trail.

Get summary statistics across push campaigns

Get summary statistics across push campaigns in Active Trail.

List the recipients who opened a push campaign

List the recipients who opened a push campaign in Active Trail.

List the recipients a push campaign was sent to

List the recipients a push campaign was sent to in Active Trail.

Create a new sales lead

Create a new sales lead in Active Trail.

Create a new sales opportunity

Create a new sales opportunity in Active Trail.

Get a lead by id

Get a lead by id in Active Trail.

Get an opportunity by id

Get an opportunity by id in Active Trail.

Update an existing lead

Update an existing lead in Active Trail.

Update an existing opportunity

Update an existing opportunity in Active Trail.

List schema

Get the contact field schema as it applies to external-id addressing in Active Trail.

List the account's saved segmentations

List the account's saved segmentations (rule-based audience definitions) in Active Trail.

Get the dictionary of segmentation rule field types

Get the dictionary of segmentation rule field types in Active Trail.

Get the dictionary of segmentation rule operations

Get the dictionary of segmentation rule operations (comparison operators) in Active Trail.

Get the dictionary of segmentation rule types

Get the dictionary of segmentation rule types in Active Trail.

List segmentation rule types mapping

Get the full mapping of which operations are valid for which field types in Active Trail.

Get one signup form by id

Get one signup form by id in Active Trail.

List the account's signup forms

List the account's signup forms in Active Trail.

Register a new Smart Code tracking site

Register a new Smart Code tracking site in Active Trail.

Delete a Smart Code site

Delete a Smart Code site in Active Trail.

List the account's Smart Code (site-tracking) sites

List the account's Smart Code (site-tracking) sites in Active Trail.

Update a Smart Code site's configuration

Update a Smart Code site's configuration in Active Trail.

Create an SMS campaign targeted at groups

Create an SMS campaign targeted at groups in Active Trail.

Create SMS campaign operational message

Send a transactional SMS to an explicit list of phone numbers in Active Trail.

Get one SMS campaign by id

Get one SMS campaign by id in Active Trail.

Get one SMS campaign operational message

Get one operational (transactional) SMS message by id in Active Trail.

List the account's SMS campaigns

List the account's SMS campaigns in Active Trail.

List SMS campaign campaign estimate

Estimate how many SMS message segments a campaign will consume before sending in Active Trail.

Update an SMS campaign

Update an SMS campaign, optionally sending it in the same call in Active Trail.

Update SMS campaign operational message

Update an operational SMS message that has not been sent yet in Active Trail.

Get the summary report for one SMS campaign

Get the summary report for one SMS campaign in Active Trail.

Get one SMS campaign report click detail

Get click details for one specific link in an SMS campaign in Active Trail.

List SMS campaign report

List SMS campaign reports filtered by send type, name and date in Active Trail.

List SMS campaign report clickers

List the contacts who clicked a link in an SMS campaign in Active Trail.

Get aggregate click counts for an SMS campaign

Get aggregate click counts for an SMS campaign in Active Trail.

List SMS campaign report delivered

List the recipients who actually received an SMS campaign in Active Trail.

List SMS recipients the message failed to reach

List SMS recipients the message failed to reach in Active Trail.

Get summary statistics across SMS campaigns

Get summary statistics across SMS campaigns in Active Trail.

List the recipients an SMS campaign was sent to

List the recipients an SMS campaign was sent to in Active Trail.

List SMS campaign report unsubscribed

List contacts who opted out of SMS via a specific campaign in Active Trail.

Create a new email template

Create a new email template in Active Trail.

Create a new email campaign from a saved template

Create a new email campaign from a saved template in Active Trail.

Create a template category

Create a template category in Active Trail.

Delete a template

Delete a template in Active Trail.

Delete a template category

Delete a template category in Active Trail.

Get one template's metadata

Get one template's metadata in Active Trail.

List the account's saved email templates

List the account's saved email templates ('My Templates') in Active Trail.

Get a template's HTML content

Get a template's HTML content in Active Trail.

List the template categories

List the template categories in Active Trail.

Update a template's metadata and content

Update a template's metadata and content in Active Trail.

Update a template's content

Update a template's content in Active Trail.

Update a template category

Update a template category in Active Trail.

Delete unmap

Remove the external id/name mapping from a contact, keeping the contact in Active Trail.

List contacts that have no external id/name mapping

List contacts that have no external id/name mapping in Active Trail.

Disconnect a social media account from ActiveTrail

Disconnect a social media account in Active Trail.

List user social accounts get

List the social media accounts connected to the ActiveTrail account in Active Trail.

Create webhooks

Create a webhook that calls a URL when a chosen account event fires in Active Trail.

Create webhooks parameters

Add a parameter (header, POST field or query field) to a webhook in Active Trail.

Fire a test request for an existing webhook

Fire a test request for an existing webhook in Active Trail.

Create webhooks test post

Fire a test webhook request against an arbitrary URL and parameter set without saving anything in Active Trail.

Delete a webhook

Delete a webhook in Active Trail.

Delete a webhook parameter

Delete a webhook parameter in Active Trail.

Get one webhook by id

Get one webhook by id in Active Trail.

List the account's webhooks

List the account's webhooks in Active Trail.

List the parameters attached to a webhook

List the parameters attached to a webhook in Active Trail.

Update webhooks

Update a webhook's name, URL, event type, format or active flag in Active Trail.

Update a webhook parameter

Update a webhook parameter in Active Trail.

Get one WhatsApp template by its Sid

Get one WhatsApp template by its Sid in Active Trail.

List the account's WhatsApp sender profiles

List the account's WhatsApp sender profiles in Active Trail.

List WhatsApp campaign templates

List the account's WhatsApp templates that Meta has approved in Active Trail.

Just ask

What you can ask in plain English

No menus, no automation builder to learn. Type it like you'd ask a capable assistant — Praxivara figures out the Active Trail steps and shows you exactly what it did.

Catch me up on what needs my attention in Active Trail today.
Handle this in Active Trail and confirm before anything goes out.
Build me an AI agent that keeps Active Trail tidy every morning.
Pull the latest from Active Trail and turn it into a one-page report.
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