Reach people by email, SMS, WhatsApp and push from one place — and let your assistant build the audience, run the automation and report back
Active Trail actions
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Get inbound SMS replies received on the account's virtual numbers in Active Trail.
Create a new content category in Active Trail.
Delete a content category in Active Trail.
Get one content category by id in Active Trail.
Get the account's remaining email and SMS credit balance in Active Trail.
List the account's contact field definitions, optionally filtered by field type in Active Trail.
List the account's content categories used to file email campaigns and templates in Active Trail.
Get the account-level executive summary report in Active Trail.
Get daily active/inactive contact growth statistics over a date range in Active Trail.
Get the account's ActiveCommerce integration configuration data in Active Trail.
Check whether the account has pending contact merge conflicts awaiting resolution in Active Trail.
List the account's email sending profiles (the From addresses you may send from) in Active Trail.
List the account's SMS sending profiles (the numbers/sender names you may send from) in Active Trail.
Update a content category's name, display order, or default flag in Active Trail.
List contact activities across the account over a time window in Active Trail.
Get email campaign statistics for one automation in Active Trail.
Get push-notification statistics for one automation in Active Trail.
Get SMS campaign statistics for one automation in Active Trail.
Get WhatsApp campaign statistics for one automation in Active Trail.
List contacts who completed an automation in Active Trail.
List contacts who started an automation in Active Trail.
List every contact that started an automation, with each step they reached in Active Trail.
List contacts who entered an automation but have not finished it in Active Trail.
Get a summary report for one automation in Active Trail.
Get per-SMS-campaign summary reports within an automation in Active Trail.
Get per-email-campaign summary reports within an automation in Active Trail.
Send test messages from an automation to specified emails and phone numbers in Active Trail.
Delete one or several automations in Active Trail.
Get an automation's full information by id in Active Trail.
Get one A/B split step's configuration in Active Trail.
Get report details for one automation step in Active Trail.
Get one 'update contact' step's configuration in Active Trail.
Get one email step's configuration in Active Trail.
Get one 'notify someone' step's configuration in Active Trail.
Get one push-notification step's configuration in Active Trail.
Get one SMS step's configuration in Active Trail.
Get one social step's configuration in Active Trail.
Get one automation step's information, whatever its type in Active Trail.
Get one WhatsApp step's configuration in an automation in Active Trail.
List the account's automations (workflows) in Active Trail.
Get whether an automation is currently published/active in Active Trail.
Get the JSON describing the automation flow's visual layout, excluding step data in Active Trail.
Get the trigger configuration of a date-based ('contact celebrates a date') automation in Active Trail.
Get the automation flow layout together with its step data in Active Trail.
Get an automation's settings, excluding its steps in Active Trail.
List all 'send email' steps in an automation in Active Trail.
Get the automation's step flow with start counts in Active Trail.
List the contact-update action types available inside automations in Active Trail.
List all 'send SMS' steps in an automation in Active Trail.
Get an automation's start-trigger information in Active Trail.
Activate or deactivate an automation in Active Trail.
Update an automation's settings (name, re-entry rules, reporting) in Active Trail.
Update an email-sending step inside an automation in Active Trail.
Update an SMS-sending step inside an automation in Active Trail.
List all available automation start-trigger types in Active Trail.
Get the overview report for one campaign in Active Trail.
Get who clicked one specific link in a campaign in Active Trail.
Get a full performance report across campaigns: send date, opens, clicks, CTO, bounces, unsubscribes, complaints in Active Trail.
List a campaign's bounces filtered by bounce type in Active Trail.
Get a campaign's bounces with counts per receiving domain in Active Trail.
Get browser/email-client statistics for a campaign in Active Trail.
Get the per-link click report for one campaign in Active Trail.
List contacts who marked a campaign as spam in Active Trail.
Get a campaign's overview statistics broken down per recipient domain in Active Trail.
Get all contact activity on one campaign in Active Trail.
List contacts who opened a campaign, optionally limited to one group in Active Trail.
List the contacts a campaign was sent to, optionally limited to one group in Active Trail.
List contacts who did NOT open a campaign in Active Trail.
List contacts who unsubscribed via one campaign in Active Trail.
Delete an email campaign in Active Trail.
Get one email campaign by id in Active Trail.
List the account's email campaigns, filtered by mailing list, category, name, send type and date in Active Trail.
Get a campaign's HTML content and rendering options in Active Trail.
Get a campaign's name, subject, sender profile, category and preheader in Active Trail.
Get a campaign's send schedule in Active Trail.
Get a campaign's target groups and sending restrictions in Active Trail.
List campaigns that have already been sent in Active Trail.
Get which saved template a campaign uses in Active Trail.
Update a whole draft campaign (details, design, template, A/B settings) in one call in Active Trail.
Update a draft campaign's HTML/text content and rendering options in Active Trail.
Update a draft campaign's name, subject, sender profile, analytics and category in Active Trail.
Schedule or send a draft campaign in Active Trail.
Set a draft campaign's target groups and sending restrictions in Active Trail.
Point a draft campaign at a saved template in Active Trail.
Record a shopping cart (typically for abandoned-cart automations) in Active Trail.
Record a new e-commerce order against a contact in Active Trail.
Get an e-commerce order by id in Active Trail.
Get the field schema for commerce orders in Active Trail.
Update an existing e-commerce order in Active Trail.
Delete a contact identified by your external id and name in Active Trail.
Update a contact identified by your external id and name in Active Trail.
Create a new contact on the account in Active Trail.
Bulk-import contacts into a group (and optionally a mailing list) in Active Trail.
Delete a contact from the account in Active Trail.
Delete/dismiss a merge conflict without resolving it in Active Trail.
Get one contact's full details by contact id in Active Trail.
Get the details of one merge conflict in Active Trail.
Get one contact's engagement statistics for one email campaign in Active Trail.
Get one contact's statistics for one email operational (transactional) message in Active Trail.
Get one contact's statistics for one SMS operational message in Active Trail.
List the account's contacts, filterable by subscription status, search term and last-updated date range in Active Trail.
Get a contact's activity (opens, clicks, etc.) across every email sent to them in Active Trail.
Get a contact's bounce history in Active Trail.
List contacts that have an external id and name mapped in Active Trail.
List contacts the same way as /api/contacts but with each contact's SMS subscription state included in Active Trail.
List the groups a contact belongs to in Active Trail.
List the mailing lists a contact belongs to in Active Trail.
List contacts currently in a merge conflict, filterable by conflict state and date in Active Trail.
List all contacts with their subscription status and the source that set it in Active Trail.
Get aggregate counts of contacts by subscription status over a date range in Active Trail.
List all subscribed contacts with the source of the subscription in Active Trail.
List all unsubscribed contacts with the source of the unsubscribe in Active Trail.
List all contacts who have opted out of SMS in Active Trail.
Update an existing contact's details in Active Trail.
Resolve a pending contact merge conflict in Active Trail.
Look up a contact by your own external id plus external name in Active Trail.
Find contacts by email and/or SMS number in Active Trail.
Add contacts to a group by external id and name in Active Trail.
Create a new contact group in Active Trail.
Add a contact to a group, creating the contact if needed, and optionally trigger a campaign to them in Active Trail.
Delete a group in Active Trail.
Remove a contact from a group in Active Trail.
Get one group's details by id in Active Trail.
List the account's contact groups in Active Trail.
List events on a group (contacts added, removed, etc.) filtered by event type and date ranges in Active Trail.
List the contacts in a group, filterable by status, search term and date in Active Trail.
Update a group (rename it) in Active Trail.
Bulk-import contacts carrying your own external ids into a group in Active Trail.
List the account's landing pages in Active Trail.
Create a new mailing list in Active Trail.
Add contacts to a mailing list by external id and name in Active Trail.
Add a contact to a mailing list and to one or more groups in Active Trail.
Delete a mailing list in Active Trail.
Remove a contact from a mailing list in Active Trail.
Get one mailing list by id in Active Trail.
List the account's mailing lists in Active Trail.
List the contacts in a mailing list in Active Trail.
Attach your own external id and name to an existing unmapped contact in Active Trail.
Send a transactional email to contacts addressed by your own external ids in Active Trail.
Send a transactional SMS to contacts addressed by your own external ids in Active Trail.
Send a transactional email to existing contacts, with per-recipient placeholder substitution in Active Trail.
Send a transactional email to a list of raw email addresses, with per-recipient placeholder substitution in Active Trail.
List the classification labels available for tagging operational (transactional) messages in Active Trail.
List the account's push-notification campaigns in Active Trail.
Get the overview report for one push campaign in Active Trail.
List push-notification campaign reports in Active Trail.
List the recipients who received a push campaign in Active Trail.
List the recipients a push campaign failed to reach in Active Trail.
Get summary statistics across push campaigns in Active Trail.
List the recipients who opened a push campaign in Active Trail.
List the recipients a push campaign was sent to in Active Trail.
Create a new sales lead in Active Trail.
Create a new sales opportunity in Active Trail.
Get a lead by id in Active Trail.
Get an opportunity by id in Active Trail.
Update an existing lead in Active Trail.
Update an existing opportunity in Active Trail.
Get the contact field schema as it applies to external-id addressing in Active Trail.
List the account's saved segmentations (rule-based audience definitions) in Active Trail.
Get the dictionary of segmentation rule field types in Active Trail.
Get the dictionary of segmentation rule operations (comparison operators) in Active Trail.
Get the dictionary of segmentation rule types in Active Trail.
Get the full mapping of which operations are valid for which field types in Active Trail.
Get one signup form by id in Active Trail.
List the account's signup forms in Active Trail.
Register a new Smart Code tracking site in Active Trail.
Delete a Smart Code site in Active Trail.
List the account's Smart Code (site-tracking) sites in Active Trail.
Update a Smart Code site's configuration in Active Trail.
Create an SMS campaign targeted at groups in Active Trail.
Send a transactional SMS to an explicit list of phone numbers in Active Trail.
Get one SMS campaign by id in Active Trail.
Get one operational (transactional) SMS message by id in Active Trail.
List the account's SMS campaigns in Active Trail.
Estimate how many SMS message segments a campaign will consume before sending in Active Trail.
Update an SMS campaign, optionally sending it in the same call in Active Trail.
Update an operational SMS message that has not been sent yet in Active Trail.
Get the summary report for one SMS campaign in Active Trail.
Get click details for one specific link in an SMS campaign in Active Trail.
List SMS campaign reports filtered by send type, name and date in Active Trail.
List the contacts who clicked a link in an SMS campaign in Active Trail.
Get aggregate click counts for an SMS campaign in Active Trail.
List the recipients who actually received an SMS campaign in Active Trail.
List SMS recipients the message failed to reach in Active Trail.
Get summary statistics across SMS campaigns in Active Trail.
List the recipients an SMS campaign was sent to in Active Trail.
List contacts who opted out of SMS via a specific campaign in Active Trail.
Create a new email template in Active Trail.
Create a new email campaign from a saved template in Active Trail.
Create a template category in Active Trail.
Delete a template in Active Trail.
Delete a template category in Active Trail.
Get one template's metadata in Active Trail.
List the account's saved email templates ('My Templates') in Active Trail.
Get a template's HTML content in Active Trail.
List the template categories in Active Trail.
Update a template's metadata and content in Active Trail.
Update a template's content in Active Trail.
Update a template category in Active Trail.
Remove the external id/name mapping from a contact, keeping the contact in Active Trail.
List contacts that have no external id/name mapping in Active Trail.
Disconnect a social media account in Active Trail.
List the social media accounts connected to the ActiveTrail account in Active Trail.
Create a webhook that calls a URL when a chosen account event fires in Active Trail.
Add a parameter (header, POST field or query field) to a webhook in Active Trail.
Fire a test request for an existing webhook in Active Trail.
Fire a test webhook request against an arbitrary URL and parameter set without saving anything in Active Trail.
Delete a webhook in Active Trail.
Delete a webhook parameter in Active Trail.
Get one webhook by id in Active Trail.
List the account's webhooks in Active Trail.
List the parameters attached to a webhook in Active Trail.
Update a webhook's name, URL, event type, format or active flag in Active Trail.
Update a webhook parameter in Active Trail.
Get one WhatsApp template by its Sid in Active Trail.
List the account's WhatsApp sender profiles in Active Trail.
List the account's WhatsApp templates that Meta has approved in Active Trail.
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