Google Analytics

Pull a table of website or app numbers such as users, sessions, or page views for a chosen date range.

Get a report arranged as a pivot table so you can see one breakdown crossed against another.

Run several standard reports at once for the same property in a single request.

Run several pivot-table reports at once for the same property in a single request.

See what is happening on your site or app right now, covering roughly the last 30 minutes.

Check whether a chosen set of breakdowns and numbers can be combined in one report before running it.

Build a step-by-step funnel to see how many people move from one action to the next.

List every breakdown and number available for a property, including any custom ones, so you know what you can report on.

Start a downloadable export listing the users who belong to a saved audience.

Check the status and details of a user-list export you started earlier.

List all user-list exports that exist for a property.

Read the rows of users from a finished user-list export.

Kick off a large report in the background so you can fetch the results once they are ready.

Check whether a background report has finished.

List the background reports created for a property.

Read the finished rows from a background report.

List the Google Analytics accounts you can access.

Get the details of one Google Analytics account.

Change the name or region of a Google Analytics account.

Move a Google Analytics account to the trash (it can be restored within the retention window).

Begin creating a brand-new Google Analytics account by requesting a setup ticket.

Get a quick overview of all your accounts and the properties inside each one.

Look up who changed what and when across an account's settings.

List the GA4 properties under an account.

Get the settings of one GA4 property such as its name, time zone, and currency.

Create a new GA4 property inside an account.

Change a GA4 property's name, time zone, currency, or industry.

Move a GA4 property to the trash (it can be restored within the retention window).

Confirm the required legal notice about collecting user data, which some setup steps require first.

See a log of who viewed the property's report data and when.

Check how long the property keeps user-level and event data.

Change how long the property keeps event data.

Check how the property gives credit to marketing channels for conversions.

Change how the property credits marketing channels for conversions.

Check whether Google Signals (cross-device data from signed-in users) is turned on.

Turn Google Signals cross-device data on or off for the property.

List the web, Android, and iOS data streams that feed a property.

Get the details of one data stream, including its measurement ID.

Add a new website, Android, or iOS data stream to a property.

Change a data stream's name or website URL.

Permanently remove a data stream from a property.

Get the tracking snippet you paste into a website to start collecting data for a web stream.

Check which automatic events (scrolls, outbound clicks, site search, video, downloads) a web stream is tracking.

Turn automatic tracking of scrolls, outbound clicks, site search, video, or downloads on or off for a web stream.

Check whether a web stream is set to strip out emails or URL query values before saving them.

Turn on or off automatic removal of emails or specific URL query values for a web stream.

List the server-to-server sending keys set up on a data stream.

Get one server-to-server sending key for a data stream.

Create a new server-to-server sending key so a backend can send events to a data stream.

Rename a server-to-server sending key.

Permanently remove a server-to-server sending key.

List the rules that automatically create new events from existing ones on a data stream.

Get the details of one event-creation rule.

Add a rule that automatically creates a new event whenever chosen conditions are met.

Change an existing event-creation rule.

Remove an event-creation rule from a data stream.

List the rules that rewrite incoming events on a data stream.

Get the details of one event-rewrite rule.

Add a rule that changes or renames incoming events before they are saved.

Change an existing event-rewrite rule.

Remove an event-rewrite rule from a data stream.

Change the order in which event-rewrite rules run on a data stream.

List the events marked as important conversions for a property.

Get the details of one key event (conversion).

Mark an event as a key conversion for the property.

Change how a key conversion is counted or valued.

Stop treating an event as a key conversion.

List the property's conversion events using the older conversion-events endpoint.

Get one conversion event using the older conversion-events endpoint.

Mark an event as a conversion using the older conversion-events endpoint.

Change a conversion event using the older conversion-events endpoint.

Remove a conversion event using the older conversion-events endpoint.

List the property's custom breakdowns.

Get the details of one custom breakdown.

Create a new custom breakdown based on an event or user property.

Change a custom breakdown's name or description.

Retire a custom breakdown so it stops appearing in reports (GA4 has no hard delete for these).

List the property's custom numbers.

Get the details of one custom number.

Create a new custom number based on an event parameter.

Change a custom number's name, unit, or description.

Retire a custom number so it stops appearing in reports (GA4 has no hard delete for these).

List the property's calculated numbers built from formulas.

Get the details of one calculated number.

Create a new number defined by a formula over existing metrics.

Change a calculated number's name, unit, or formula.

Remove a calculated number from the property.

List the saved audiences (user groups) defined for a property.

Get the definition of one saved audience.

Create a new saved audience that groups users by chosen rules.

Change a saved audience's name or description (its membership rules cannot be edited).

Retire a saved audience so it is no longer used (GA4 has no hard delete for audiences).

List the custom groupings that sort traffic into marketing channels.

Get the rules of one custom channel grouping.

Create a custom set of rules for sorting traffic into marketing channels.

Change a custom channel grouping's name or rules.

Remove a custom channel grouping from the property.

List the expanded data sets that reduce sampling for chosen breakdowns.

Get the definition of one expanded data set.

Create an expanded data set so chosen breakdowns show more complete, less sampled data.

Change an expanded data set's name or included fields.

Remove an expanded data set from the property.

List the Firebase projects linked to a property.

Link a Firebase project to a property.

Unlink a Firebase project from a property.

List the Google Ads accounts linked to a property.

Link a Google Ads account to a property.

Change a Google Ads link's personalization setting.

Unlink a Google Ads account from a property.

List the BigQuery projects a property exports its raw data to.

Get the details of one BigQuery export link.

Set up a daily or streaming export of the property's raw data to a BigQuery project.

Change what data is exported to BigQuery or how often.

Stop exporting the property's data to a BigQuery project.

List the AdSense accounts linked to a property.

Get the details of one AdSense link.

Link an AdSense account to a property.

Unlink an AdSense account from a property.

List the Display & Video 360 advertisers linked to a property.

Get the details of one Display & Video 360 advertiser link.

Link a Display & Video 360 advertiser to a property.

Unlink a Display & Video 360 advertiser from a property.

List the Search Ads 360 accounts linked to a property.

Get the details of one Search Ads 360 link.

Link a Search Ads 360 advertiser to a property.

Unlink a Search Ads 360 advertiser from a property.

List the people and their permission roles on a property or account.

Get one person's permission roles on a property or account.

Give a person permission roles on a property or account.

Change a person's permission roles on a property or account.

Remove a person's access to a property or account.

Grant access to several people at once on a property or account.

Change the roles of several people at once on a property or account.

Remove several people's access at once from a property or account.

List the notes pinned to dates on the property's reports.

Get one report annotation note.

Pin a dated note to the property's reports to mark an event like a launch or outage.

Change a pinned report note.

Remove a pinned note from the property's reports.

Fires when a new page view is recorded in a GA4 property.